Digital Marketing Strategy for ARATA Digital
Description
ARATA Digital is a UK-based design consultancy that helps organisations create user-centred digital products and services through strategic design, user experience, and digital innovation. Working with businesses across a range of industries, the consultancy combines design expertise with technology and business thinking to improve digital experiences and support product growth.
Core Question
How can ARATA Digital build a strong digital presence that differentiates its expertise, reaches the right audiences, and converts visibility into new business opportunities?
Objectives (3-Week Scope)
Competitor & Market Analysis
Digital Channel Strategy
Content & Brand Positioning Strategy
Expected Deliverables
Guidance for Students Taking On This Project
If you’re planning to submit a proposal for this project, here are some pointers to help you secure this project and deliver well.
1. Familiarise Yourself With The Industry Landscape
Review the company and a few of its competitors to understand the "creative digital service" market landscape.
2. Useful Academic Frameworks
You may use established marketing frameworks to structure your approach. The STP model (Segmentation, Targeting, Positioning) helps identify and prioritise customer groups. The AIDA Model guides how to design the channel and content strategy.
Competitor analysis is an essential tool to understand how competitors acquire customers. Competitors' customer acquisition strategy could include SEO strategy, paid advertising, social media, partnerships, and other channels. The goal is to identify what channels and content drive customers in this space and focus on high-impact acquisition channels.
3. Useful Data Sources
Depending on your university’s access, these databases are useful. If not available, free tools like Google Trends or government datasets can substitute.
4. Useful Digital Marketing Tools
SEMrush, SimilarWeb, Buzzsumo, and Moz.
5. Next Step
Prepare a short proposal (Project Proposal Guide) outlining your strategy to tackle this project. Your proposal helps you secure a place and a scholarship.
Video
Interested in this project?
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