Researching Effective Storytelling and Brand Experience in Successful Clothing Brands
Description
Objective:
To explore and identify the general patterns and elements that contribute to
successful storytelling and brand experiences in the fashion industry.
Scope:
• Conduct ground research on what successful clothing brands have done in
terms of storytelling and brand experience.
• Identify common strategies and approaches that have led to their success.
• Analyse how these strategies can be adapted and applied to clothing brands
aiming to integrate sustainability into their business model.
Deliverables:
• A comprehensive report detailing findings on effective storytelling techniques
and brand experiences.
• Recommendations on how these can be leveraged by brands focusing on
sustainability.
Timeline: within 2-weeks
Expectations:
• Provide insights into general patterns of successful brands.
• Ensure the research is well-documented and actionable.
Guidance for Students Taking On This Project
If you’re planning to submit a proposal for this project, here are some pointers to help you build a strong foundation, from academic literature to data sources.
1. Understanding Brand Storytelling Elements
Start by exploring core concepts of brand storytelling and its key elements. Search in your library website terms like: "Brand experience", "Brand storytelling", "Narrative branding", "Consumer engagement through storytelling"
2. The Fashion Industry and Sustainability
Narrow your research to fashion-specific storytelling and branding. The following books and journals are great resources:
- Journal of Global Fashion Marketing
- Storytelling in Luxury Fashion
- Communicating Fashion: Theoretical and Practical Perspectives
Useful terms to search in your library website for more insights: "Sustainable fashion", "Eco-fashion"
3. Conclude with Data and Examples
Based on findings from the literature and industry examples, you can conclude your report with a framework that suits your client. These data sources could be useful:
Statista, IBISWorld, Euromonitor (Passport), McKinsey’s State of Fashion reports
Video
Interested in this project?
108 days left to apply
