Competition: Marketing Campaign Design for Quick Labs

1. Business Context

Quick Labs is a Leeds-based laboratory space that provides flexible, affordable, and well-equipped facilities for science-driven startups. It supports innovators across clean tech, deep tech, climate tech, green tech, and health tech; sectors where access to high-quality lab infrastructure is often a barrier to progress. By offering shared resources, professional support, and a sustainability-focused environment, Quick Labs enables startups to accelerate their research and commercialisation.

2. Core Challenge

Designing a marketing campaign that raises awareness around Quick Labs offers and converts awareness into new client partnerships.

3. Objectives

Customer Segmentation (Marketing Analysis): Analyse Quick Labs’ potential and existing customers, such as early-stage startups, university spinouts, R&D teams, or independent scientists, and group them into meaningful segments based on needs and motivations.

Channel Strategy (Digital & Direct Marketing): Identify potential communication and outreach channels for each segment

Campaign Design (Marketing Communications): Develop a campaign (or series of activities) that increases awareness among targeted segments