Digital Marketing Plan

Project Brief: Digital Marketing Plan for English Learning Therapy

Introduction:

English Learning Therapy (ELT) is a company that provides online English courses to individuals and groups. ELT's mission is to make learning English accessible, engaging, and effective for everyone, regardless of their learning style or background. ELT offers a variety of courses, including General English, Business English, Exam Preparation (IELTS, TOEFL, Cambridge), and bespoke courses tailored to specific needs.

Project Objective:

Develop a digital marketing plan for ELT's online English courses. The plan should aim to increase brand awareness, generate leads, and drive conversions (course enrollments).

Target Audience:

The plan could consider ELT's diverse target audience, which includes:

• International students seeking to improve their English proficiency for academic or professional purposes
• Professionals looking to enhance their English communication skills for career advancement
• Individuals seeking to improve their English for personal enrichment or travel

Key Deliverables:

1. Marketing Objectives: Define SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives for ELT's online courses
2. Target Audience Personas: Develop detailed buyer personas for ELT's key target segments. Include demographic information, learning goals, online behaviour, and pain points
3. Digital Marketing Strategy: Propose a comprehensive digital marketing strategy encompassing:
   • Search Engine Optimization (SEO): Recommend on-page and off-page optimization strategies to improve ELT's organic search rankings
   • Search Engine Marketing (SEM): Develop a paid search campaign strategy (e.g., Google Ads) including keyword research and budget allocation
   • Social Media Marketing (SMM): Outline a social media strategy for platforms like Facebook, Instagram, LinkedIn, and YouTube, including content calendar and engagement tactics
   • Content Marketing: Suggest valuable and engaging content ideas (blog posts, articles, videos, infographics) to attract and engage the target audience

InnoMinds' Insights

The client would be happy to collaborate with you on the whole project or parts of it. Feel free to submit your proposal by clicking on the Apply button. We have a few suggestions that could be helpful for this project:

• • Visit the ELT Website: Thoroughly explore the website (https://englishtherapy.co.uk) to understand the company's offerings, brand identity, and current marketing efforts

• • Conduct Competitor Analysis: Identify ELT's main competitors and analyse their digital marketing strategies

• • Present a Professional Plan: The final deliverable should be a well-structured, professional document with clear recommendations and supporting data

Potential Data Sources:

• • Statista (For data and reports on the global e-learning market, online language learning trends, and digital marketing statistics)

• • Eurostat

• • IBIS World (Industry reports on the language schools industry, including market size, trends, and key success factors)

• • Passport

• • HolonIQ (Global education market intelligence, including trends in online language learning and EdTech)

Useful Tools for Competitor Analysis

SEMrush, SimilarWeb, Buzzsumo, and Moz.